The Heart Behind Blessed Day Cards
Every card we create, every book we publish, and every message we share begins with one purpose: to make Christ known through the message that matters, His Word.
Our desire has never been simply to create beautiful products. We want every card, every page, and every gift to become an opportunity to bring hope to the discouraged, joy to the weary, comfort to the hurting, and truth to hearts that long for God’s presence.
In this personal reflection, our co-founder, Roy Lessin, shares how a simple passage from Psalm 104 forever changed the way he viewed his life’s work. What began as the pressure of deadlines became a fresh reminder that every message can be like new wine for the thirsty, anointing oil for the weary, and fresh bread for hungry hearts. We pray Roy’s story encourages you as much as it continues to inspire us.
The Heart Behind Blessed Day Cards by Roy Lessin
Psalm 104 (Verse 14-15)
He causes the grass to grow for the cattle,
And vegetation for the service of man,
that he may bring forth food from the earth,
And wine that makes glad the heart of man,
Oil to make his face shine,
And bread which strengthens man’s heart.
It was 1971 when I became one of the founders of DaySpring Cards. I retired in 2008. During those thirty-seven years I had the opportunity to help create many products that brought God’s heart to others—including cards, stationery, tracts, gift items, wall decor and books.
As the business grew, it became a bigger and bigger challenge to keep pace with the demand for new products. I began to feel the pressure to keep up with the schedule. When new product requests from marketing landed on my desk, I didn’t see them as new opportunities to get a message out, but as “more stuff” to do.
It was during this time that my Bible reading brought me to Psalm 104. When I came to verse 15 (wine that makes glad the heart of man, Oil to make his face shine, And bread which strengthens man’s heart.”) it immediately got my attention!
As I pondered what was being said, I sensed the Lord speaking to my heart about my work attitude. In a very reassuring way, the Lord moved my focus away from numbers and deadlines, back to where my heart needed to be. I was reminded that the purpose behind starting our company was to make Christ known to our generation through the printed page, and to encourage, and comfort God’s people.
The spiritual significance of three key words in Verse 15 (wine, oil, and bread) made the difference in my life at that time…
WINE represents the joy and gladness the Holy Spirit brings to our spiritual lives.
OIL represents the radiant presence of the Lord upon our countenance.
BREAD represents the strength and nourishment of the Word of God as we receive it into our hearts.
These three words changed my whole perspective on the creative process. I stopped seeing product development as “more stuff”. Instead, each new product became an opportunity to create new wine, anointing oil, and fresh bread.
Whatever Kingdom work God calls you to do, there will always be opportunities to bring new wine to the thirsty, anointing oil to refresh the weary, and fresh bread to feed needy hearts. ~ Roy Lessin